Walmart will address the omnichannel shopper in one of three keynotes to be held at this year’s summit.

The Walmart keynote (Tuesday, March 25, from 8:30 a.m. to 9:30 a.m.) will feature Andy Murray, Walmart’s first-ever SVP of creative.

Murray oversees Walmart’s U.S. advertising, retailtainment, in-store TV, and the development of the corporate and co-op ideas.

Before joining Walmart, Murray was the founder and CEO of Mercury 11, a marketing agency.

Alex GourlayMeanwhile, during the second keynote (March 25, from 4:30 p.m. to 5:30 p.m.), Alex Gourlay, EVP and president of customer experience and daily living at Walgreen Co., will talk about ways to build global initiatives.

Wendy Liebmann, CEO WSL/Strategic Retail, will also speak during the second keynote.

The final keynote (Wednesday, March 26, 8 a.m. to 9 a.m.) will focus on collaboration between brands, retailers and agencies.

Speakers will include Brad Mullinax, category manager, non-alcoholic beverages, Bi-Lo/Winn-Dixie Stores; Lisa Farrell, director, sales finance and strategy, PepsiCo; Charlie Anderson, CEO, Shoptology; and Julie Quick, head of planning and insights, Shoptology.

Read more: Summit Marketing Summit to honor executives

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