SCHAUMBURG, Ill. — Kimberly-Clark partnered with noncompeting brands for a promo aimed at educating Family Dollar shoppers that national brands are available in the store. Excecuted last May through Labor Day, the $2 million multivendor campaign showcased Kimberly-Clark’s Scott brand as well as Hellmann’s, Glad, Kingsford, Coca-Cola, Ragu, Knorr, Fanta and other brands. Family Dollar’s Family Gourmet private label was included as well. “We needed to bring ...
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