Dietz said Just for U takes loyalty marketing to a whole new level, because of the degree of personalization involved for the customers. “We want to have loyal customers, who have a one-on-one relationship with Safeway,” Dietz explained. Customers who have the highest affinity for shopping at Safeway often refer to the store as “my Safeway,” and say things like “my store manager,” she noted, so those customers already feel a personal connection to the ...

REGISTER TO VIEW THIS ARTICLE - Register for a Free Account

Why Register for FREE?

Salary Survey 2015

Registering for content on Supermarket News will give you INSTANT access to invaluable articles and media content that industry professionals rely on. You will have access to our special reports, feature articles, and industry analysis. It’s FREE, easy and quick.  What are you waiting for! In addition you will also receive complimentary access to the SN salary survey data tables.

Click here to read the FAQ page if you have any questions (opens in a new window)

Attention Paid Print Subscribers:  While you have already been granted free access to SN we ask that you register now. We promise it will only take a few minutes! Or visit your profile and add your print magazine account number and zip code.

Already registered? here.