Dietz said Just for U takes loyalty marketing to a whole new level, because of the degree of personalization involved for the customers. “We want to have loyal customers, who have a one-on-one relationship with Safeway,” Dietz explained. Customers who have the highest affinity for shopping at Safeway often refer to the store as “my Safeway,” and say things like “my store manager,” she noted, so those customers already feel a personal connection to ...

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