Dietz also is very involved in Safeway’s extensive private-label program. “One of the launches we have had during the last couple of years is Open Nature, which I have been very involved with, and that is very exciting, because it starts with where consumers’ needs are, and what can we do to meet those needs,” Dietz said. “There are more and more consumers who want organic, who want all natural, and we thought that was a big opportunity.” The line ...
REGISTER TO VIEW THIS ARTICLE - Register for a Free Account
Why Register for FREE?
Registering for content on Supermarket News will give you INSTANT access to invaluable articles and media content that industry professionals rely on. You will have access to our special reports, feature articles, and industry analysis. It’s FREE, easy and quick. What are you waiting for! In addition you will also receive a complimentary copy of SN's salary survey sent to you by email.
Attention Paid Print Subscribers: While you have already been granted free access to SN we ask that you register now. We promise it will only take a few minutes! Or visit your profile and add your print magazine account number and zip code.