Dietz also is very involved in Safeway’s extensive private-label program. “One of the launches we have had during the last couple of years is Open Nature, which I have been very involved with, and that is very exciting, because it starts with where consumers’ needs are, and what can we do to meet those needs,” Dietz said. “There are more and more consumers who want organic, who want all natural, and we thought that was a big opportunity.” The line was ...

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