Sidebar: Parallels Between CPG, Retail
Diane Dietz, executive vice president and chief marketing officer, Safeway, and SN’s 2013 Marketer of the Year, said she learned about the importance of having a strong customer focus in her 19 years spent at Procter & Gamble. “Probably my more formative time there was when A.G. Lafley was CEO, and his mantra really was, ‘The consumer is boss,’” she said. “He really took the focus out from behind the desk and got to know the consumer and what her ...
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