At Metro, taking care of customers is a process that involves the entire organization. Leading that orchestrated effort is Marc Giroux, VP and chief marketing and communications officer of the Montreal-based company, which operates more than 600 food stores across Eastern Canada and another 250 drugstores. Giroux oversees the company’s joint venture with Dunnhumby, and leverages the insights of that consulting and marketing services firm to influence everything from product selection ...

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