Long considered a price leader in the New York Metro area, ShopRite, a cooperative supplied by the Wakefern Food Group, is relentless in its sharp pricing message promising weekly savings, buoyed by one promotional feature after another. But for Joe Sheridan, executive vice president of Wakefern and a longtime veteran of the cooperative, marketing is really a layer of two-way communication that goes beyond the basic message that ShopRite uses to drive its extraordinary store ...

REGISTER TO VIEW THIS ARTICLE - Register for a Free Account

Why Register for FREE?

Salary Survey 2015

Registering for content on Supermarket News will give you INSTANT access to invaluable articles and media content that industry professionals rely on. You will have access to our special reports, feature articles, and industry analysis. It’s FREE, easy and quick.  What are you waiting for! In addition you will also receive complimentary access to the SN salary survey data tables.

Click here to read the FAQ page if you have any questions (opens in a new window)

Attention Paid Print Subscribers:  While you have already been granted free access to SN we ask that you register now. We promise it will only take a few minutes! Or visit your profile and add your print magazine account number and zip code.

Already registered? here.