ROSEMONT, Ill. — As the economy continues to squeeze shoppers, Marsh Supermarkets is finding that its best customers — not bargain hunters — are generating much of its promotional sales. Marsh's most loyal shoppers — 154,000 people who represent 24% of its active customer base — account for 57% of the sales of front-page items in the weekly circular, according to Mark Heckman, vice president of marketing for Indianapolis-based Marsh, which operates 101 stores. While core shoppers' average ...

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