DALLAS — Fast-changing media trends — from digital coupons to social networking — will increasingly transform how retailers communicate with consumers, said Todd Hale, senior vice president, Consumer and Shopper Insights, The Nielsen Co. On one level, this dynamic means a decline in traditional feature ads and paper coupons, he observed. But it also means a growth in PDA applications and the increasing sophistication of how trading partners use media, he said. Hale made his comments during ...

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