More retailers are gathering insights about shoppers and their behavior in supermarkets, and using the knowledge to customize assortments, improve the shopping experience and increase sales. Marsh Supermarkets is doing all of that and more. In an unprecedented and grand initiative, the Indianapolis-based chain of 104 stores is redesigning and remodeling some 80% of its stores this year based on an analysis of foot traffic and how customers shop for groceries. The company is owned and ...

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