ST. LOUIS — Budweiser is the latest brand to put its products to a consumer vote. “Project 12” began in early spring when Budweiser’s 12 brewmasters were asked to write a unique beer recipe. Six of the recipes were selected to be brewed in small batches. Now, after a summer-long sampling effort involving feedback from thousands of consumers at dozens of events, Budweiser has decided which three beers will be available in a limited-edition sampler pack this ...
REGISTER TO VIEW THIS ARTICLE - Register for a Free Account
Why Register for FREE?
Registering for content on Supermarket News will give you INSTANT access to invaluable articles and media content that industry professionals rely on. You will have access to our special reports, feature articles, and industry analysis. It’s FREE, easy and quick. What are you waiting for! In addition you will also receive a complimentary copy of SN's salary survey sent to you by email.
Attention Paid Print Subscribers: While you have already been granted free access to SN we ask that you register now. We promise it will only take a few minutes! Or visit your profile and add your print magazine account number and zip code.