GIANT EAGLE CROSS-PROMOTES WITH BACK-TO-SCHOOL
PITTSBURGH — In an online message to customers, linked to an email newsletter this month, Giant Eagle has added immunizations to parents' back-to-school checklists for their kids. Cross-promoting health care offerings with office supplies, the message reminded shoppers that Giant Eagle has a variety of school supplies, including 10 notebooks for $10 between Aug. 9 and 15, and then said, “An important part of the back-to-school season is to take stock of your kids' health. It's always a good idea to take them for a checkup, and sometimes the best shot at staying healthy is a shot.” With that reminder, the Giant Eagle pharmacy is offering a free immunization schedule. “The schedule will help you keep track of your child's shots throughout the school year, keeping them healthy all year long. Our pharmacy is also the best place to get prescription medicine at a great price!” In another email notification, Giant Eagle reminded consumers of its offer of double fuelperks! points on gift cards purchased for the back-to-school period ending Sept. 8. Instead of 10 cents for every $50 in cards purchased, shoppers receive 20 cents.
NONFOOD PET SUPPLIES MAY REACH $15 BILLION BY 2011
NEW YORK — The nonfood pet supplies market is expected to grow from $9.9 billion in 2006 to nearly $15 billion by 2011, according to “Pet Supplies in the U.S.,” a report released this month from Packaged Facts, the publishing division of MarketResearch.com. According to the report, 63% of all U.S. households own at least one pet, and the number of pet-owning households is shifting into higher-income levels. U.S. households earning $70,000 or more increased their share of aggregate nonfood pet supplies expenditures from 22% in 1995 to 38% in 2005 and Packaged Facts expects this trend to continue, with $70,000 plus households accounting for as much as 45% of the market by 2012.
