SKOKIE, Ill. — Peapod’s recent mobile ad campaign aimed at commuters caused a big spike in the use of the retailer’s shopping app. Over the past year, the online grocer saw a 50% increase in orders involving a smartphone or other mobile device. About 30% of all visits to Peapod.com involve a mobile device. The growth was driven in part by a 12-week campaign that began last October and combined advertising with mobile technology and mass transit. Working with a number ...

REGISTER TO VIEW THIS ARTICLE - Register for a Free Account

Why Register for FREE?

Registering for content on Supermarket News will give you INSTANT access to invaluable articles and media content that industry professionals rely on. You will have access to our special reports, feature articles, and industry analysis. It’s FREE, easy and quick.  What are you waiting for! In addition you will also receive a complimentary copy of SN's salary survey sent to you by email.
 

Click here to read the FAQ page if you have any questions (opens in a new window)
 

Attention Paid Print Subscribers:  While you have already been granted free access to SN we ask that you register now. We promise it will only take a few minutes! Or visit your profile and add your print magazine account number and zip code.

Already registered? here.