Unilever is testing a new mobile phone coupon technology at a New Jersey ShopRite
The days of searching for, clipping, storing and remembering coupons for certain Unilever products are over at the ShopRite in Hillsborough, N.J., SN has learned. Beginning today, coupons for Ragu pasta sauce, Dove body wash, Hellmann's mayonnaise, Lipton iced tea and Breyers ice cream can be redeemed simply by holding up a cell phone at checkout. No loyalty card is necessary. It's all part of a first-of-its-kind test among ShopRite, Unilever and mobile marketing firm Samplesaint, ...
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