CULTURAL LIP CARE OAK BROOK, Ill. — Blistex here has obtained a license to sell products in the U.S. under the trademarked Jarritos Mexican soft drink brand. Jarritos is the leading brand in the Mexican soft drink category in the U.S and a Mexican cultural icon, according to Blistex. The new Jarritos Mandarin Orange-flavored Blistex Lip Balm will feature a bilingual package design. “Blistex and Jarritos will rely on current brand advertising and marketing to create a halo for the launch,” ...
REGISTER TO VIEW THIS ARTICLE - Register for a Free Account
Why Register for FREE?
Registering for content on Supermarket News will give you INSTANT access to invaluable articles and media content that industry professionals rely on. You will have access to our special reports, feature articles, and industry analysis. It’s FREE, easy and quick. What are you waiting for! In addition you will also receive complimentary access to the SN salary survey data tables.
Attention Paid Print Subscribers: While you have already been granted free access to SN we ask that you register now. We promise it will only take a few minutes! Or visit your profile and add your print magazine account number and zip code.