WEST SACRAMENTO, Calif. — Raley's here and its two sister companies in Northern California — Bel Air and Nob Hill Markets — introduced a new program last week called “Your Ticket to Savings,” designed to communicate to customers the kinds of “real values” it offers, Bill Coyne, president and chief executive officer, told SN. The program consists of different-colored tags, or tickets, that extend off the shelving across the stores to communicate a variety of values: red for ad specials; ...
REGISTER TO VIEW THIS ARTICLE - Register for a Free Account
Why Register for FREE?
Registering for content on Supermarket News will give you INSTANT access to invaluable articles and media content that industry professionals rely on. You will have access to our special reports, feature articles, and industry analysis. It’s FREE, easy and quick. What are you waiting for! In addition you will also receive a complimentary copy of SN's salary survey sent to you by email.
Attention Paid Print Subscribers: While you have already been granted free access to SN we ask that you register now. We promise it will only take a few minutes! Or visit your profile and add your print magazine account number and zip code.