It's one thing when a retailer says how good its products are. It's quite another when shoppers themselves give good reviews. That's why more and more retailers have placed shoppers in the role of brand champions. One way they're doing so is by running contests in which prizes are given out to those who make public comments about products and/or services. St. Louis-based Save-A-Lot did just that last month. From Feb. 15 to 22, all shoppers who reviewed products on were ...

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