Online product reviews, blogger partnerships and celebrity endorsements help retailers build brand awareness
It's one thing when a retailer says how good its products are. It's quite another when shoppers themselves give good reviews. That's why more and more retailers have placed shoppers in the role of brand champions. One way they're doing so is by running contests in which prizes are given out to those who make public comments about products and/or services. St. Louis-based Save-A-Lot did just that last month. From Feb. 15 to 22, all shoppers who reviewed products on www.savealot.com were ...
SIGN IN TO ACCESS THIS ARTICLE
Registering for Premium Content on Supermarket News will give you INSTANT access to invaluable articles and media content that industry professionals rely on. You will have access to our special reports, feature articles, and industry analysis. It’s FREE, easy and quick.