OKLAHOMA CITY — From Nabisco cookies to 2-liter bottles of Coca-Cola, a wide variety of grocery items have been featured on the digital grocery deal site Aisle50. Yet the deeply discounted products are not the only things shoppers buy when they redeem their deals. At least that’s what Phil Payment, vice president of marketing for Homeland Stores, has seen since the Oklahoma City-based chain launched Aisle50 through its One Card loyalty card program. “It’s ...

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