GRAND RAPIDS, Mich. — Capitalizing on the frenzied excitement known as “Potter mania,” supermarkets worked merchandising magic as the final Harry Potter book went on sale July 21. Retailers including Meijer, Publix, Stop & Shop, Wegmans, Kroger and Wal-Mart made sure the 12:01 a.m. release time of “Harry Potter and the Deathly Hallows” was an event worthy of their customers' loyalty. For many, the book was drastically marked down, but other regularly priced products were promoted. All ...
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