SCARBOROUGH, Maine — Hannaford Bros. is the latest retailer to join a new paperless coupon service that allows shoppers to register at savingstar.com, choose various e-coupons and load them to their loyalty cards.
When members buy the eligible item, the value of the coupon is automatically added to their SavingStar accounts (the grocery bill stays the same). Once savings reach $5, users can direct the money to their bank or PayPal account, an Amazon gift card, or a donation to American Forests.
“Earn cash from your MyHannaford number,” states promotional materials.
As of Sept. 1, 33 coupons representing a value of $29 were available. Among them: $1, McCain's sweet potato fries; $1, Weight Watchers frozen novelties; and $1, eight Beech-Nut baby food jars.
Launched in April, SavingStar, Waltham, Mass., has 500,000 consumers registered at more than 100 chains operating over 24,000 stores. Along with Hannaford, partners include Kroger, Hy-Vee, Price Chopper, Food Lion, Giant Eagle, Harris Teeter, Stop & Shop, Winn-Dixie and Rite Aid.
Price Chopper Supermarkets reported last month that 7,800 shoppers had registered for the program. It was the first retailer to offer a coupon for a private-label product via SavingStar — $1 off Central Market Classics ice cream.