Produce departments have been trading in ho-hum marketing ideas for interactive strategies that reach shoppers in unexpected ways. Instead of keeping promotion of its local items in-store, Wegmans Food Markets, Rochester, NY, uses incoming produce as way to prompt visits. The retailer's Twitter handle, @WegmansLocal, is specially focused on announcing local items arriving at each store. The steady trickle of fresh fruits and vegetables keep Wegmans' produce on followers' ...

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