SCHAUMBURG, ILL. — There are several reasons why occasion-based shopper marketing is important today, says one expert speaking at this year’s Shopper Marketing Summit here. The first is that we live in a demand-creation economy, not a supply-driven economy, said Margaret Lewis, senior vice president of marketing services company CatapultRPM, Westport, Conn. “That means we have to think about the shopper first and design solutions that work for them,” Lewis told ...

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