SCHAUMBURG, ILL. — There are several reasons why occasion-based shopper marketing is important today, says one expert speaking at this year’s Shopper Marketing Summit here. The first is that we live in a demand-creation economy, not a supply-driven economy, said Margaret Lewis, senior vice president of marketing services company CatapultRPM, Westport, Conn. “That means we have to think about the shopper first and design solutions that work for them,” Lewis told ...

REGISTER TO VIEW THIS ARTICLE - Register for a Free Account

Why Register for FREE?

Salary Survey 2015

Registering for content on Supermarket News will give you INSTANT access to invaluable articles and media content that industry professionals rely on. You will have access to our special reports, feature articles, and industry analysis. It’s FREE, easy and quick.  What are you waiting for! In addition you will also receive complimentary access to the SN salary survey data tables.

Click here to read the FAQ page if you have any questions (opens in a new window)

Attention Paid Print Subscribers:  While you have already been granted free access to SN we ask that you register now. We promise it will only take a few minutes! Or visit your profile and add your print magazine account number and zip code.

Already registered? here.