PLEASANTON, Calif. — Safeway is using a unique form of sampling to promote its new Eating Right brand: For a limited time, online grocery shoppers get a free Eating Right frozen entree. The entrees typically sell for $2 each. The offer comes at a time when Safeway is heavily promoting the new 150-item better-for-you line with a Web link that includes frequently asked questions about the brand, and a $1 off coupon that can be used on any Eating Right product. Eating Right is designed to help ...

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