PLEASANTON, Calif. — Following in the steps of Kroger Co., Safeway is deepening its commitment to digital coupons with new initiatives involving loyalty cards and cell phones. The chain's Randalls and Tom Thumb banners have started offering coupons that can be viewed on computers or mobile phones and downloaded to loyalty cards. Savings are automatically deducted at the checkout. Among some 15 offers from Kimberly-Clark, General Mills and other marketers: 35 cents off Betty Crocker ...

REGISTER TO VIEW THIS ARTICLE - Register for a Free Account

Why Register for FREE?

Registering for content on Supermarket News will give you INSTANT access to invaluable articles and media content that industry professionals rely on. You will have access to our special reports, feature articles, and industry analysis. It’s FREE, easy and quick.  What are you waiting for! In addition you will also receive a complimentary copy of SN's salary survey sent to you by email.
 

Click here to read the FAQ page if you have any questions (opens in a new window)
 

Attention Paid Print Subscribers:  While you have already been granted free access to SN we ask that you register now. We promise it will only take a few minutes! Or visit your profile and add your print magazine account number and zip code.

Already registered? here.