PLEASANTON, Calif. — Safeway is having success with its first Pinterest promotion.
More than 4,000 of its Facebook fans “liked,” and nearly 300 commented on, a Safeway Facebook post announcing a Pinterest sweepstakes to win a daily $50 Safeway gift card.
To enter, consumers must “pin” one or all of eight Safeway dessert recipes — including pumpkin pie, owl cake, apple tarts and sugar cookies — to their personal Pinterest page. They also need to provide their email and let Safeway know which recipe they pinned.
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Pinners can enter every day for another chance to win.
The retailer will award a $50 Safeway gift card once per day at random through Jan. 2. The promotion launched Dec. 11. Pinterest is an online pinboard that lets members create and manage theme-based image collections such as recipes and hobbies.
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