PLEASANTON, Calif. — Safeway is having success with its first Pinterest promotion. More than 4,000 of its Facebook fans “liked,” and nearly 300 commented on, a Safeway Facebook post announcing a Pinterest sweepstakes to win a daily $50 Safeway gift card. To enter, consumers must “pin” one or all of eight Safeway dessert recipes — including pumpkin pie, owl cake, apple tarts and sugar cookies — to their personal Pinterest page. They also need to ...
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