In-store kiosks help marketers tie in with retailer loyalty cards and deliver targeted promotional offers
Manufacturers are using in-store kiosks to connect their brands with consumers who are most likely to want them. Kiosks may not have universal appeal, but they are catching on with shoppers who are comfortable using the machines to get special offers, recipes and product information. The technology gives marketers another tool for reaching shoppers when they're shopping and are more receptive to offers. Loyalty card kiosks are becoming more widely used by traditional consumer packaged ...
REGISTER TO VIEW THIS ARTICLE - Register for a Free Account
Why Register for FREE?
Registering for content on Supermarket News will give you INSTANT access to invaluable articles and media content that industry professionals rely on. You will have access to our special reports, feature articles, and industry analysis. It’s FREE, easy and quick. What are you waiting for! In addition you will also receive a complimentary copy of SN's salary survey sent to you by email.
Attention Paid Print Subscribers: While you have already been granted free access to SN we ask that you register now. We promise it will only take a few minutes! Or visit your profile and add your print magazine account number and zip code.