In-store kiosks help marketers tie in with retailer loyalty cards and deliver targeted promotional offers
Manufacturers are using in-store kiosks to connect their brands with consumers who are most likely to want them. Kiosks may not have universal appeal, but they are catching on with shoppers who are comfortable using the machines to get special offers, recipes and product information. The technology gives marketers another tool for reaching shoppers when they're shopping and are more receptive to offers. Loyalty card kiosks are becoming more widely used by traditional consumer packaged ...
SIGN IN TO ACCESS THIS ARTICLE
Registering for Premium Content on Supermarket News will give you INSTANT access to invaluable articles and media content that industry professionals rely on. You will have access to our special reports, feature articles, and industry analysis. It’s FREE, easy and quick.