ST. LOUIS — Save-A-Lot, the limited-assortment subsidiary of Supervalu, is launching a national search for a team of two interns to serve as brand ambassadors — or “Road Scholars” — for its 2012 Fuel Your Family Road Trip campaign.
At the end of July, the winning team will begin a four-week tour of 12 U.S. cities to promote the brand to consumers, showing how “Save-A-Lot can help fuel families with fresh, quality food and simple meal ideas at savings of up to 40 percent,” the company said in a statement. Stops will include Florida, Georgia, South Carolina, North Carolina, Virginia, Washington, D.C., Maryland and New York. The selected interns will receive a weekly salary and a per diem allowance.
Throughout the four-week road trip, the interns will attend community events, do sampling, host customer events at Save-A-Lot stores, and share tips for affordable road trip snacks, and breakfast and lunch ideas.
As part of the national search for the interns, teams of two are invited to submit resumes, writing samples and a 90-second-or-less audition video. Videos will be evaluated based on originality, creativity and poise, as well as applicants’ ability to create social media buzz for their videos. Candidates must be college graduates or enrolled in an accredited college.
In 2011, the road trip team visited 10 U.S. cities, promoting Save-A-Lot to more than half a million consumers.