OAK BROOK, Ill. - Retailers should embrace shopper marketing by developing the capabilities, and sharing insights with manufacturers, among other steps, according to a white paper that will be released this week. “Retailers must play a key role in further developing the concept and the processes required to carry it out,” according to the 20-page report, to be presented for the first time Wednesday at the In-Store Marketing Institute's In-Store Marketing Summit here. The paper is scheduled ...
REGISTER TO VIEW THIS ARTICLE - Register for a Free Account
Why Register for FREE?
Registering for content on Supermarket News will give you INSTANT access to invaluable articles and media content that industry professionals rely on. You will have access to our special reports, feature articles, and industry analysis. It’s FREE, easy and quick. What are you waiting for! In addition you will also receive complimentary access to the SN salary survey data tables.
Attention Paid Print Subscribers: While you have already been granted free access to SN we ask that you register now. We promise it will only take a few minutes! Or visit your profile and add your print magazine account number and zip code.