MONTVALE, N.J. — A&P is promoting a new package design for its America's Choice private label with a video featuring real consumer interviews.

Posted on A&P's website and promoted on the retailer’s Facebook page and elsewhere, the video shows consumers outside its stores commenting on the new package design and the quality of the brand.

“America’s Choice offers a better price, and the same quality as national bands,” one shopper says.

Shoppers name hot sauce, frozen waffles with chocolate chips and dairy products as some of their favorite America’s Choice items.

“I like their canned goods,” another person says. “The prices are a lot cheaper than name brands, but I can’t find a difference in the taste.”