EDISON, N.J. — Wakefern Food Corp. is pleased with the way its new ShopRite blog site, blog.shoprite.com has helped the company connect with Internet foodies and raise the profile of their ShopRite private label brand, officials told SN.
The company, which supplies more than 230 ShopRite banner stores in six states, has hundreds of private label products — including eggs, milk, fresh pasta and deli items — that consumers may not know about.
“We thought it would ...
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