KEASBEY, N.J. — ShopRite is the latest retailer to feature online profiles of its local vendors. Several YouTube videos highlight farmers who supply the retailer with local produce and other products.


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One video shows an interview with John Formisano of Formisano Farms, Buena, N.J., which grows lettuce, dill, fennel and other produce.

In the video, Formisano explains how his company has had a successful 30-year relationship with ShopRite.

“They do a hell of a job with Jersey products,” Formisano says of ShopRite in the video.

SN Blog: Retailers Bet the Farm on Local Strategies

As reported in SN, Hy-Vee, Safeway and other retailers are also using online videos to introduce local farmers to shoppers.

Dorothy Lane Market, Dayton, Ohio, events hosts an annual event in which consumers can dine with local farmers and enjoy the products they produce.

 

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