Some companies spend millions on consultants and focus groups to enhance customer service. If only they had Schnuck Markets’ Martha McAnespie.
Martha McAnespie has been in the supermarket business for 26 years. Big deal? You bet: She’s also 94 years old and knows a thing or two about customer service. Her advice to retailers is as refreshing as it is old-fashioned. “People like to be noticed. We want to feel like we mean something to somebody.” McAnespie puts her knowledge to work every day that she staffs her demo table, located next to the deli at the Schnucks supermarket at Quince and Ridgeway in East Memphis, Tenn. “I think ...
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