The Millennial generation is coming of age at a time when most grocers are fixed on the opportunities presented by big-spending Americans born during the post-World War II baby boom. But in five short years their sons and daughters, ages 17 to 34, will outspend their parents and every other generation. Traditional food channels have some catching up to do considering that Millennials are less likely than non-Millennials to shop grocery chains. SN convened an expert panel to discuss the ...

REGISTER TO VIEW THIS ARTICLE - Register for a Free Account

Why Register for FREE?

Registering for content on Supermarket News will give you INSTANT access to invaluable articles and media content that industry professionals rely on. You will have access to our special reports, feature articles, and industry analysis. It’s FREE, easy and quick.  What are you waiting for! In addition you will also receive a complimentary copy of SN's salary survey sent to you by email.
 

Click here to read the FAQ page if you have any questions (opens in a new window)
 

Attention Paid Print Subscribers:  While you have already been granted free access to SN we ask that you register now. We promise it will only take a few minutes! Or visit your profile and add your print magazine account number and zip code.

Already registered? here.