Social media is an increasingly important part of marketing, and retailers need to make the most of their efforts, said a speaker Tuesday at the National Confectioners Association's Sweets & Snacks Expo in Chicago.  “If you’re not making social media a part of your retail strategy, you’re really missing out,” said Lindsay Baish, digital strategist for shopper marketing agency Saatchi & Saatchi X, during the presentation “5 Easy Steps to Maximize ...

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