Spartan has conducted about 130 Facebook targeted-marketing campaigns at D&W and other banners.
GRAND RAPIDS, Mich. — Spartan Stores is targeting specific shopper segments via Facebook. Over the last year, the retailer has conducted about 130 Facebook targeted-marketing campaigns, resulting in 165 million impressions, Ron Cox, Spartan’s marketing director, said at the Path to Purchase Institute’s Shopper Marketing Expo, held in Chicago this month. Spartan operates 101 supermarkets under the banners of Family Fare, D&W Fresh Markets, VG’s, Glen’s ...
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