Just as consumers are getting the hang of those black and white squiggly squares known as QR codes, another marketing medium is showing equal promise. Near field communications (NFC) is a short-range wireless technology that enables contactless interactions between electronic devices such as NFC-enabled phones and RFID tags that can be embedded within displays. NFC allows consumers to access digital content just as QR codes do, but in order to “read” a QR code, a consumer needs to scan it ...

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