The power of the store as a marketing medium continues to grow as manufacturers place more promotional efforts at the store level, a proprietary SN survey shows. When asked which media types most effectively support their consumer promotions, 55% of manufacturer respondents said in-store media like floor decals and at-shelf signs, according to the 2008 SN Survey of Manufacturer and Retailer Promotional Practices. In written responses, manufacturers pointed to the fact that most consumers ...

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