What is in this article?:
- Supplier Leadership Award 2012 Winner for Cause Marketing: Acosta Sales & Marketing
- Fund Raising With Retailers
SN has awarded Acosta its Supplier Leadership Award for Cause Marketing, recognizing Acosta's support for charitable causes over the years, such as the Muscular Dystrophy Association and the Wounded Warriors Project.
• Acosta launched its first Believe in Heroes campaign in 2011 to raise awareness of the Wounded Warrior Project, a non-profit organization devoted to helping wounded veterans.
• Working with 50 client brands and 65 grocery retailers through its signature Believe in Heroes campaign, Acosta raised $3.5 million nationally last year for the Wounded Warrior Project, and expects to hit $4 million this year.
• Acosta works hand-in-hand with retailers on its own programs to help wounded veterans, as is seen with its work with Giant Food Stores, Carlisle, Pa.
Acosta Sales & Marketing, leveraging its relationship with more than half the major brands in the CPG industry, and its relationships with grocery retailers across the country, has raised huge amounts of money for charitable causes over the years.
For years, Acosta has served the Muscular Dystrophy Association, for which it has helped raise $75 million since 1985. The company has helped raise money for other non-profit organizations, large and small, as well.
Acosta’s most recent charitable effort, however, lies in helping wounded veterans through its signature campaign, Believe in Heroes, which it launched in 2010. In 2011, it raised $3.5 million for the Wounded Warrior Project through Believe in Heroes. That topped its goal of $2 million.
This year, on Sept. 10, the company announced its 2012 Believe in Heroes campaign, which runs from Sept. 11, through Veterans Day, Nov. 11.
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“In recognition of the tragedy of September 11, we are proud to launch the 2012 Believe in Heroes campaign and honor the Wounded Warriors that have fought to protect our freedom,” said Robert Hill, president and chief executive officer of Acosta, in a statement when this year’s campaign got its send-off.
“Acosta’s broad reach and expertise, combined with our depth of coverage of grocery retailers nationwide, has made it possible to assemble the nation’s leading brands and retailers into a coordinated effort to benefit this important cause,” Hill said.
Through the collaborative efforts of more than 55 brands and 70 retailers, the Believe in Heroes campaign is expected to raise $4 million this year.
Participating brands will offer high-value coupons in a special freestanding insert to be circulated to nearly 53 million households nationwide in Sunday, Nov. 4, newspapers. Retailers are supporting the campaign in-store with special signs and point-of-purchase materials, and by raising funds through donations at their stores.
