Most of the activity was centered on the bloggers. Many retailers have adopted marketing strategies that include these independent brand representatives, but it’s not without risk, observed Hazell. “It can be a good marketing tactic, but it’s tricky. People have their own opinions,” she said. “They can say what they choose to say.” The Meal Maker Challenge is structured in such a way that both ConAgra and H-E-B can avoid such pitfalls. “The ...

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