Shoppers prefer to receive their favorite promotions at home, according to a new SN survey. This desire for convenience means they value traditional freestanding inserts in Sunday newspapers and they like to receive coupons and product samples in the mail. These delivery methods are preferred slightly more than promotions distributed in stores. Meanwhile, the findings of SN's 2007 Consumer Survey of Promotional Practices show that Internet-generated promotions are not favored as highly — ...
REGISTER TO VIEW THIS ARTICLE - Register for a Free Account
Why Register for FREE?
Registering for content on Supermarket News will give you INSTANT access to invaluable articles and media content that industry professionals rely on. You will have access to our special reports, feature articles, and industry analysis. It’s FREE, easy and quick. What are you waiting for! In addition you will also receive a complimentary copy of SN's salary survey sent to you by email.
Attention Paid Print Subscribers: While you have already been granted free access to SN we ask that you register now. We promise it will only take a few minutes! Or visit your profile and add your print magazine account number and zip code.