From Ahold to Sprouts, retailers are taking steps to further personalize their interactions with shoppers. In an interview with SN, Rebecca Kane, VP of customer marketing and digital, Ahold USA, described how the company is leveraging data to deliver a better in-store experience for shoppers using its Scan It! Mobile app, which rolled out in 2011 following the initial use of Motorola handheld scanning guns. “The evolution of Scan It! has been interesting,” she said. “Now ...
REGISTER TO VIEW THIS ARTICLE - Register for a Free Account
Why Register for FREE?
Registering for content on Supermarket News will give you INSTANT access to invaluable articles and media content that industry professionals rely on. You will have access to our special reports, feature articles, and industry analysis. It’s FREE, easy and quick. What are you waiting for! In addition you will also receive a complimentary copy of SN's salary survey sent to you by email.
Attention Paid Print Subscribers: While you have already been granted free access to SN we ask that you register now. We promise it will only take a few minutes! Or visit your profile and add your print magazine account number and zip code.