Retailers can bring in sweet sales with limited-edition candy that ties into a movie’s release
Though their days are numbered, limited-edition sweets with movie themes are building excitement in the candy aisle. Some retailers create elaborate displays with a wide array of sweets, candy collectibles and licensed products from other departments. Others simply swap out everyday candies for those touting film-focused wrappers. Whatever the strategy, industry experts note that supermarkets are in a position to cash in on candy during these short-lived promotional periods. Although these ...
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