The dexterity with which some folks text message gives new meaning to the term “all thumbs.” Many hone their skills while keeping in constant contact with family and friends. But personal acquaintances aren't the only ones who've got the demographic's number. Food retailers are likewise finding a captive audience with shoppers who opt into their mobile messaging programs. 7-Eleven, Food Lion, K-VA-T and Bashas' have recently tapped into consumers' cell phones with messages containing ...

REGISTER TO VIEW THIS ARTICLE - Register for a Free Account

Why Register for FREE?

Salary Survey 2015

Registering for content on Supermarket News will give you INSTANT access to invaluable articles and media content that industry professionals rely on. You will have access to our special reports, feature articles, and industry analysis. It’s FREE, easy and quick.  What are you waiting for! In addition you will also receive complimentary access to the SN salary survey data tables.

Click here to read the FAQ page if you have any questions (opens in a new window)

Attention Paid Print Subscribers:  While you have already been granted free access to SN we ask that you register now. We promise it will only take a few minutes! Or visit your profile and add your print magazine account number and zip code.

Already registered? here.