MINNEAPOLIS — Supervalu here has released the results of research showing that interactive banner display advertising running in a variety of third-party websites boosted in-store sales and penetration in several of the company's retail divisions. The interactive “PaperBoy eCircular” banner ads, provided through PointRoll's ShopLocal division, are expandable, revealing a scrollable horizontal series of items from the weekly circular for Supervalu stores within the viewer's ZIP code; each of ...

REGISTER TO VIEW THIS ARTICLE - Register for a Free Account

Why Register for FREE?

Registering for content on Supermarket News will give you INSTANT access to invaluable articles and media content that industry professionals rely on. You will have access to our special reports, feature articles, and industry analysis. It’s FREE, easy and quick.  What are you waiting for! In addition you will also receive a complimentary copy of SN's salary survey sent to you by email.

Click here to read the FAQ page if you have any questions (opens in a new window)

Attention Paid Print Subscribers:  While you have already been granted free access to SN we ask that you register now. We promise it will only take a few minutes! Or visit your profile and add your print magazine account number and zip code.

Already registered? here.