Tapping into the popularity of competitive reality television shows, Safeway held a nationwide three-month search for a chef who would create a recipe for its Open Nature store-brand meals. Dave Histed, previously a chef at Big Bowl — a Midwest chain of Chinese and Thai restaurants — was awarded the full-time position at Safeway’s Culinary Kitchen, a 4,000-square-foot center at Safeway’s headquarters in Pleasanton, Calif., where store-brand foods and beverages are ...

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