SALISBURY, N.C. — No, thousands of Bloom shoppers have not caught a bad cold. So why did the Food Lion banner hand out free tissues?
It was all part of a major marketing program for Bloom's new “Breeze” loyalty program, which provides a 1% rebate to those who spend $100 during promotional periods.
“A card that gives you 1% back is nothing to sneeze at,” the tissue packs read.
The retailer distributed 50,000 packages of tissues in April to shoppers who signed up for Breeze, according ...
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