A&P’s Waldbaums division has dropped its loyalty card as part of a new pricing strategy that it said includes lower everyday retail prices on frequently purchased items and on private label brands. 

The chain, with 48 stores in metro New York and Long Island, said the new program provides “hassle-free savings.”

A&P, based in Montvale, N.J., is still employing loyalty cards at its Pathmark, A&P and SuperFresh stores.

Waldbaums stores began the program this month. Stores have identified items with lower everyday prices with “We’ve priced it right” tags. The company is also offering prices through a weekly sales circular and monthly “Great Savings” coupon book. 

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