SCHAUMBURG, Ill. — Digital should be key to any marketing plan, but traditional media can’t be ignored. “You can’t be all-digital,” Tony Rogers, Walmart’s senior vice president of marketing, said yesterday in a session at the Shopper Marketing Summit. Not everyone is able to, or wants to, be wired 24/7, so traditional media is still a vital marketing component, said Rogers. At Walmart, for instance, TV and print still do very well, said ...

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