Artisan and specialty breads muddled through the recession, but may soon show renewed potential for growth
Showcasing the creativity and skills of an in-store bakery staff with an everyday product, artisan and specialty breads have become an important component of many supermarket bakery departments. They may not grab shoppers' attention like cakes, or generate impulse sales like pastries and desserts, but these specialty breads are responsible for up to one-third of bread category sales, and a store's selection can offer shoppers a lot of subtle clues about how their supermarket bakery stacks ...
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