The year dawned with limited expectations in the in-store bakery market, but at its close, many operators are reaping the benefits of adjusting the price, size and quality of their bakery products. To help offset the impact of the recession, Tyler, Texas-based Brookshire Grocery Co.'s bakeries have focused on the company's store brands program. This has involved adding product lines, such as premium par-baked artisan breads and a line of fully baked everyday cookies, according to John Rose, ...
REGISTER TO VIEW THIS ARTICLE - Register for a Free Account
Why Register for FREE?
Registering for content on Supermarket News will give you INSTANT access to invaluable articles and media content that industry professionals rely on. You will have access to our special reports, feature articles, and industry analysis. It’s FREE, easy and quick. What are you waiting for! In addition you will also receive complimentary access to the SN salary survey data tables.
Attention Paid Print Subscribers: While you have already been granted free access to SN we ask that you register now. We promise it will only take a few minutes! Or visit your profile and add your print magazine account number and zip code.